Price on Request...
In the horse world, everything’s for sale, except the actual price. From horses to horseboxes, sellers whisper “DM for details” like it’s state security. Why is everyone suddenly allergic to numbers? And what exactly are they hiding?
In a world where you can buy a Tesla online with two taps, horse people still behave like listing a price is a legally binding marriage proposal.
Horse for sale? No price.
Horsebox? No price.
Custom saddle with “barely-used” flocking and suspicious sweat marks? No price.
Which means the rest of us stand there like idiots wondering if the "DM for price", means €5,000, €50,000 or "Oh, darling, if you have to ask…".
If your saddle ad says PM for price, I automatically assume it’s haunted...
Everything is “serious inquiries only,” “PM for details,” or my personal favourite, “price on request,” as if we’re applying for membership in a private Swiss bank.
At this point I’m convinced there are only three possible explanations.
They’re hiding something. Which means the horse is either way too expensive or suspiciously cheap. Or the horse box is held together with hope and silicone. And or the seller doesn’t want their neighbour/groom/ex, or tax office for that matter, to know what they’re charging.
They genuinely don’t know what it’s worth. Which is seriously worrying. If you can’t value your own horse, how exactly did you decide you were qualified to own one in the first place?
They love the drama. Cause let’s be honest, nothing feeds the great equestrian gossip machine like “You’ll never guess what they’re asking for this thing.”
Silence creates curiosity.
Curiosity creates clicks.
Clicks creates nothing.
But we click on it anyway.
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Horzing Around
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